Persuasion is a nuclear word.

Can't say it out loud. Because it means something different to everyone you whisper it to.

For some people?

It's a 4-letter word.

To them it means manipulation.

For others though?

Persuasion is an exciting word.

A secret weapon.

A tool they can use to get what they want.

A cheat code everyone wants to use, but nobody will admit to.

But what if persuasion isn’t what we think it is?

It’s not loud. Not flashy. And it's not clever.

It's not about airtight arguments or quick wins...

Because when it's done right?

It’s quiet.

Subtle.

Invisible.

It sneaks up on you...

And doesn't surprise you until hours, days or even years later.

For most people, it happens on accident.

Sometimes it's a single moment.

A few words.

Suddenly, the way you see yourself shifts.

A decision was made.

Not because someone forced you to.

But because something inside you clicked.

That’s persuasion.

It’s not about tricking people or bending them to your will.

It’s about opening a door.

Leaving breadcrumbs.

Giving them the tools to discover the answer for themselves.

And when it works?

It’s not just their minds that change.

It’s their entire direction.

So persuasion isn't something we do...

It becomes the way we live.

Persuasion is a always-on cheat code that lets you play on easy mode.

That’s why I started Everyday Persuasion.

Because this isn’t just for sales, or marketing, or business...

This is for all that, and everything else in your professional life.

We'll cover principles, techniques, and tactics...

With 30,000 foot view concepts...

Down to boots-on-the-ground tools that tell you exactly what to say, and how to say it.

Thousands already read this newsletter...

So if you'd like to join us?

Drop your email below.

Then TAP the purple button.

Then watch for the purple square in your inbox.

You'll see what I mean.

Word?

Word. Drop that email if you want.

But of course, the choice is yours.

-- Jimmy